You've built your PodCast/Blog property (website).你已经开通了自己的网络播客/博客。
Fantastic! 很好！
The next honest question to ask yourself is...下一步你该问自己的是……
Once you get your audience's attention, how can you keep them coming back? 一旦你吸引到了观众的注意，你怎样做到让他们再次光顾？
Make your PodCast/Blog creative, informative and dynamic! 使你的播客/博客充满创意，极富知识性和活力！
Articles and other timely and "on-point" content published on your site should be relevant, interesting, and well written, well spoken and easy to understand.
发表在你的网站上的文章和切中时弊的内容应该是相关的、有趣的、写得/说得很好的，而且是通俗易懂的。
Unique content will also give your site a greater chance of reaching your intended targeted audience through higher search engine placement.
原创的内容会使你获得较高的搜索引擎排名，从而更容易获得目标观众的注意。
Here are seven ways to keep listeners and readers coming back for more.为了使你的客户再次光顾，下面列举了7种方法。
1. Run Short-Term Specials短期特价
Internet users love bargains and deals, and sales are a sure way to capture their attention time and again. You might enact short sales periods to motivate people to take action? 网络用户都喜欢便宜货和网上交易，特价是不断吸引他们注意力的好方法。你可以实行短期特价来激发他们的购买行为
Giving them six months to make a final decision may just help them avoid making that decision at all.给他们六个月的时间来做最后决定等于是让他们放弃决定。
Let your audience know that the products/services on special are always changing (dynamic) to encourage them to visit your site often. Keep your site "dynamic"! Ever-changing and perpetually evolving.努力告诉你的客户特价中的产品和服务是在不断变更的，以此来鼓励他们时常光顾。让你的网站时刻保持更新状态。
Try getting creative with your specials. For example, consider giving away a free token product or service rather than bopping them over the head with a direct discount. 让你的特价产品或服务更有创意。例如，免费赠送标志性的产品或服务而不是用折扣品来吸引人的注意。
2. Piggyback On Topics And Trends 跟踪热点问题和形势
Internet travelers often look online to learn more about interesting topics in the news. 网络使用者经常通过浏览网站新闻来了解最新报道。
Creating a link between your PodCast/Blog/Business model and a hot new's story can be a essential way to attract listeners and readers to your Web world.在你的播客、博客上链接最新的热点新闻是吸引听众和读者的一个必要方法。
This is a common tactic used often by public relations firms to obtain media coverage for their clients, and could work equally well for you.这是许多公关事务所普遍采用的吸引顾客注意力的策略，当然你可以拿来使用。
For example, following a significant court ruling, an attorney could write an article or be a guest expert for your PodCast/Blog about the impact the ruling might have on your listeners/readers.例如，随着一个重要的法律裁定，一个律师可以写篇文章或做客你的播客/博客来谈谈这项裁定对你的听众/读者带来的影响。
3. Update Information Frequently. Provide Dynamic Content不断更新你的信息，提供动态新闻。
Why would a Web traveler want to return to a Web site that rarely changes? Keeping your information up-to-date and even up-to-the-minute sends a more defined message to visitors that your PodCast/Blog/Business model is serious about doing business.凭什么让一个网民再次光顾一个很少更新的网站？每天甚至每分钟不断更新你的资料能够向你的读者传达一个信息：你的播客/博客在严肃认真的对待生意和客户。
4. Conduct Contests & Giveaways开展竞赛和赠送活动
This is a great way to get visitors excited about your Web site and what you do. Consider asking users for (input) feedback, so that your contest can double as a market research tool.这是一个令客户对你的网站和你所做的特别感兴趣的方法。试着从你的用户那征求意见和建议，以作为你的市场调研工具。
Keep in mind that prizes and awards need not to be extravagant, but should be exude fun and be in direct correlation with your intended target market.
请记住，你的奖品和奖励不需要太奢侈，而是体现乐趣并与你的目标市场有直接联系。
As an added bonus:作为额外的好处
You can ask entrants whether or not they would like to be notified of any special news and/or information when they initially enter your contest.在用户开始测试之前，你可以询问他们是否愿意被告知特价新闻及相关信息。
Note: Be sure to protect yourself legally. Please ensure that you are following any and all federal and/or state regulations that may govern this type of special promotion.注意：请确认你的行为在法律规定范围内。确保你的这种特价行为不违背任何一条州或国家法律。
Was the contest you ran a total success?你所进行的测试是否大获成功？
The answer can better help you hone in on your online marketing, podcasting and blogging efforts.这个答案能帮助你提高你的网上营销、播客、博客营销能力。
5. Send Out An Email Ezine (Online Newsletter)发送营销邮件
This popular promotional tactic is an effective one. Don't expect to build a list of thousands of subscribers, but focus instead on building a high quality list of targeted readers. When sending an e-mail newsletter, keep it short, informative. Company promotions are expected, but don't overdo it. The free list management tools and reporting tools at America Web Works can help make your newsletter a success.这种盛行的营销策略比较有效。不要一味想着怎么去增加订阅者的数量，而是集中精力寻求高质量的目标客户。你的营销邮件务必短小精悍，上面的公司推广信息要适度。下面列出美国网络工程管理和报道工具会对你的营销邮件制作有很大帮助。
6. Seek Out & Join Targeted Email Groups寻找并加入你的目标邮件群
If you have the time, participating in a targeted email list is a great way to connect with potential listeners and readers. The object is to keep your "brand" at the top of their mind.如果时间允许，加入一个你的目标邮件群是与你潜在听众和读者交流的一个好机会。
An email list is a community of subscribers who are interested in a particular topic, and may exchange between 1 to 100 email letters daily.一个邮件群就是那些对同一主题颇感兴趣的订阅者的集合体，每天里面将有1-100封邮件不等，都是阐述读者自己观点的邮件。
Participation in an email group works best when you reach out to a niche' market. For example, the owner of a computer store might join a mailing list for computer owners. By participating as an expert, the store owner is able to promote his business to a community of prospective clients.当你打算进入一个利基市场时，加入一个邮件群是最好的方法。例如，一个电脑商店的老板可能会进入一个电脑爱好者的邮件群。通过参与并提供专业知识，这个老板就在很多潜在客户面前推销了自己的产品。
Note: When participating in any email list(s), keep the content of your email non-promotional, while using your special "signature fine" (which should always be placed just below your email "closing" salutation) to provide a brief promotional message.注意：你进入任何邮件群的时候，不要把任何推销信息加入到你的邮件中，而是在你邮件的祝福语后加上你特别的“签名”，简短的写上你的促销信息就好了。
For example:例如：
For the best computer services in the entire universe... Visit: www.domain.com全球最好的电脑服务信息，请登陆。。
7. Get To Know your Audience了解你的客户
An solid understanding of the needs and goals of your audience is the best way to ensure that your marketing efforts are maximized.深刻了解客户的需求是确保你的营销效果最大化的最佳方法。
Statistics and tracking reports will help you gauge the interests of visitors to your Web site, which is a good reason to utilize a site-traffic analysis tool.数据统计和跟踪报告能够很好地帮助你了解进入你网站的客户的兴趣，这也就是你为什么要使用网站流量分析工具的原因。
Web site usage statistics will help you understand how people come to your site, and what they do once they have arrived. Are they finding what they want, or do certain pages on your site trigger them to leave? 网站的数据统计将帮助你了解人们是怎么进入你的网站，在你的网站里干了些什么，他们找到了想要的东西了没有，以及你网站里的哪个页面会促使他们离开等等。
Happy PodCast Marketing!愿你从博客营销中获得乐趣！
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