乔吉拉德的十三套成功法宝
1. KEEP YOUR TROUBLES TO YOURSELF and make people believe you are having a wonderful time.把困难留给自己,而且要让人觉得你过得很好
2. ORGANIZE YOUR LIFE; keep an appointment book so you don’t have to use the word that sickens me “I FORGOT’. At the end of each day list what you did and plan your work for the next day. If you know where you are going you will get there.把自己管理好。管理好自己的行程,不要让人听到令人作呕的”我忘记了”,每天检查自己今天完成了什么和规划明天的行程。如果你知道要去那里的话你终究会到达那个目地的。
3. WORK WHEN YOU WORK; don’t take long lunch hours or play golf, when you should be working. Eat with people who can help your cause, not co-workers.专心工作。不要浪费时间吃下午茶闲喀牙或打高尔夫球。和能帮忙生意的人吃饭而不是和同僚。
4. DRESS THE PART; what kind of people are you dealing with, if you are selling to blue-collar workers, don’t wear $500 suits and expensive shoes, jewelry or watches, wear it on your own time not when your working, clothes can turn people off.穿着得体。如果你和黑手做生意,不要穿一套几万块的西装,或昂贵的皮鞋,不要穿金戴银,要穿的的话请下班再穿,因为会让你的客户不爽。
5. OBSERVE GIRARD’S NO-NO’S; no smoking or chewing tobacco, no gum, no colognes, no profanity or dirty jokes and men do not wear earrings when you are working. Turn off Cell phones, they’re irritating. The biggest killer of them all is NOT BEING ON TIME.遵守乔 .吉拉德的几个”不”。不抽烟、不吃口香糖、不擦香水、不说不入流笑话、男生不戴耳环，谈事时关掉手机、最重要的是:不要不守时。
6. LISTEN! People can tell if you are not listening. The longer you listen, the more obligated people will feel towards you. The more you listen, the more likely a customer is going to do business with you. Listening shows that you care. “The mouth should only be used for eating, keep your big mouth shut”!倾听!人们其实都知道你有没有在听。您越倾听,人们越向着你。您越倾听,人们越想和你做生意。倾听代表你在乎他人。嘴巴是用来吃东西的,做生意时闭嘴吧!
7. SMILE! A smile increases your face value. If people would smile more they would feel better and makes their customer feel like doing business with them.多微笑。笑增加我们的亲近性。让人愿意和我们相处,也增加生意成功的机会。
8. KEEP A POSITIVE ATTITUDE; hang around with positive people, stay away from naysayers, cry babies, if something isn’t going right in your life, keep it to yourself, no one wants to hear your problems.正面思考。只和正面思考的人在一起,不要和负面思考的人,远离爱哭爱抱怨的人。把不好的事留给自己,别人不想听到你不幸的遭遇。
9. RETURN ALL PHONE CALLS & EMAILS; not returning calls or emails are a way to lose customers and friends, return your calls and emails as soon as possible.回覆每一通电话及email。不回信会让你失去朋友,尽速回信吧!
10. TELL THE TRUTH; if you are caught in a lie even once, you will always be considered a liar. Even if you tell the truth for the rest of your life, you won’t be trusted or believed.诚实。如果一生中只有一次被抓到说谎,你一辈子都会被认为是说谎者。纵使你从此都说实话,人家还是不会相信。
11. DON’T OVERCHARGE; if you do and the customer compares your deal with somebody else, you have lost him. Take a little and leave a little, Joe only worked on a small profit, but he was heavy on volume, averaging six retail automobile sales a day. Word of mouth got around that you can’t beat Joe Girard’s price.不要赚太多。如果你卖太贵被发现,你会永远失去这个客户。乔吉拉德卖车都只赚一点点,但量很大,他一天可卖六部车。大家都知道乔的价钱最好。
12. STAND IN FRONT OF YOUR PRODUCT OR SERVICES; not behind. The most important thing to do for your customer is SERVICE them and they will do business with you over and over again.站在你的产品或服务之前,不是后面。也就是要主动去服务你的客户,不是等人家来找你,这样客人会一再找你做生意。
13. LEARN FROM EVERY SALE; when people tell you why they do business with you, they are reinforcing their trust in you. You learn about things they like and what they don’t like and if they like you they will do business with you forever.从每一笔交易学习。当人家和你做生意,他们其实在表达他们对你的信任。你要知道客人喜欢的和讨厌的事,这要他们会成为你永久的客户。
