一、   摆正工作心态先。不要因为公司老前辈不教你什么而有什么想法，更不能因为看不惯公司前辈的做事方式和说话方式心生怨言之类的。为什么呢？因为人家没有义务一定要回答你提出的问题，他们的工作是做好自已手上的订单，而不是告诉你某个事些为什么要这么做，为什么要那么做。一般都是这样的，新人进来只有放下架子，主动帮老业务员做做助理的工作，才能在做的过程中学到东西，不要眼高手低，看到老业务员让你做做打杂的工作就不开心。记住一句话，刚开始工作都是从0开始的，盖楼往往是从最低层盖起来的，你做的很多打杂的工作越多，学的越多。



二、   对自已要有信心。业务不是每天发几封邮件就能有的，那是VERY VERY LUCKY 的人才会碰到的事情，这种运气不是每个人都有的。 所以不要急，慢慢来。但是发邮件时要注意做好记录，而且尽可能的多发。 B2B网站是一个方法，但是我认为通过客户的门户网站来的更快。比如你做的是面料，可以直接找国外的服装厂或是什么公司，一般稍微像样点的公司都有自已的网站 ，网站上都有一个WEBMASTER或是INFO邮箱，这个邮箱一般情况下都有人回的，他会告诉你他是公司客服或是什么，他不管这一类的事情，那你就要知道你一定要跟他经常邮件往来（尤其是你认为他是可以帮你介绍他们采购经理之人的人），发邮件时一定要有十足的诚意，要相信他们是能感觉到你的诚意的。等你有了负责采购的人的联系方式还不够，离下单还远着呢，他会从报价，打样什么的一步一步问起，没几个月是没有合作意向的。要知道越快下单的客人越烂！为什么呢？一看到价格就很快下单，肯定是做低档品，而且是选价格最低的合作。价格是合作的主要前提，但是客人会愿意用1块钱买值1块1的东西和服务的。客人问的越多，打听的越仔细越好。这样就是时间越长越好。只要客人有邮件都要耐心的回复。而且不能因为发出去的邮件没人回就放弃。 有此人是没看到，有些是看到后觉的没合适的机会，总之多发总是没错的。 我现在有一个客户，我联系了一年才下了第一个单给我。想像一下这一年我是怎么过的。不过这个客户有150多家专卖店，只要我第一个单成功做完，我肯定会努力向他推荐能做第二单，第三单的款式，多给他打样，这么多店，肯定不至做这一种衣服的，我可以用我的服务和质量多争取很多订单过来的。这是我坚持一年从网上得到的最好的一个客人，也是唯一的一个从网上得来的客人。



三、   一定要让自已充实起来。没事不要在网上搞一些无聊的东西，多看看，学学外贸专业知识。多到车间走走，看到不懂的多问问，多想想。让自已的思想集中到工作上来。学校里学的东西都是很理论性的，很多东西和实际都不一样，与其把时间花在QQ 和娱东花边上，不如找一些外贸案例多看看，看看人家做的外贸订单过程和出现错误的解决方法。很多同学都是一边认为自忆无聊的要死，没事干 ，瞎聊QQ，一边向客户发一些让人看了反感的推销邮件之类的，而且还在抱怨自已发了那么多怎么没人回。邮件写的专业与否，简洁明了与否是要多想想的。


四、   干一行爱一行。如果你是学国际贸易的，想做纺织品外贸，那就把纺织品搞懂，做到看到一块片摸一下知道成份，门幅，能报大既价格，以及工艺上有什么难点（比如这个花型的印花容易变色，色牢度不好），总之不管是学什么的，做了什么产品，那个产品你就要了解的非常清楚，不要客人一问三不知。这样你是永远做不一个专业的业务员的。最多是帮不懂英语的业务员当当TRANSLATOR



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五、   外贸流程要在心里有个大概的概念。 目标客户订位---------寻找达到自已要求的目标客户---------联系目标客户------------打样/报价/来回确认-------------接到订单（或放弃目标客户）--------跟进订单进度（确认订单祥情及进度等）---------出运（要把好质量关，不好的产品不要运出去，为同一个客户的下次订单做好铺垫工作）--------议付（制作L/C要求单据收钱，如果公司有单证部就不用自已做了）----------催客户付款（有此客户不是单据交到银行就付款的，要催的）----------收到货款（收到货款时把所用费用列一份清单，算出本订单的利润和费用，如果利润还行，客户付款信用还好，就向努力在这个客户身上做深度开发，如果感沉不行，就放弃。为寻找下个目标客户留出时间。



有一个让自已不无聊，又能学到东西最实用的办法，就是记工作日记，把一天做的所有事情像记流水帐似的记下来，经常翻翻自已的工作日记，分析分析自已之前所做的事情，多写多想才能进步的越多。 有时候可以把自已的某些想法，建议什么的都记下来，过段时间整理一下，慢慢就会有理性思维的习惯。



呵呵，编缉一下。还有一条建议，就是做完一件对你来说蛮重要的CASE，写个作总结，发表在这里，一个可以与别人分享经验，另个就是自已定下心来心的同时会想，下次碰到这样的事情你会更有经验处理。

The first step in writing a sales letter is to get a list of addresses of prospective buyers. The second step is to send each of the buyers on your list a sales letter. The sales letter that you send represents your company. If it looks good, you look good. if it looks bad, you look bad. If there are mistakes in the letter the quality of your product is questioned. Effective sales letters generally have four paragraphs and are arranged in the following manner.

Paragraph One: Attracting Attention

The first sentence must get the reader's attention. Asking a question in which the answer is guaranteed to be "yes" is a good way to start. "Would you like to improve your life?" The opening paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.

The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the reader's attention.

Would you like to see your factory's production increase by 15% or more?

Wouldn't you prefer to have your wedding pictures taken by the leader in the field?

Another way to start a sales letter is to write a sentence that will surprise or shock the reader.

In 1996 we helped over 250 small businesses like yours to increase their productivity.

Since 1991 we have grown from a small printing company to one of the largest publishing houses in the city.

If you are contacting the customer for the first time or if your company is unknown, you might start with a general introduction of yourself.

Example A:
Alfred's Textile Marketing Co. Ltd. is a leading Russian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices have made us one of the fastest growing companies of its kind in Russia.

Example B:
Floppy Textile Buying Agency, established in 1987, is one of the fastest growing agents in India. We currently represent a number of major European importers, such as Fe Fe LaMew Mail Order of France and others.

Other Examples:
The ABC Trading Company was founded in 1986 to serve the construction industry in New York state. Since then we have expanded our market year by year to where we now have customers in 12 countries around the world.

Paragraph Two: Building Interest and Desire

The second paragraph must convince the reader of the value of the product. When you have succeeded in getting the reader's attention, you must hold that attention. The best way to hold it is to build interest by describing your product so that the reader can virtually experience it. Use colorful, descriptive words.

In paragraph two you must show the reader that he/she either
- needs your product (a car)
- could use your product (an easier inventory system)
- should not be without your product (insurance)
OR - would benefit from your product (a new line of clothes he/she could sell)

Sentence by sentence you lead the reader through your sales pitch. If he closes his eyes he can see that new car, going home earlier because of his new inventory system, the comfort of having insurance, and increased sells because of the new line of clothes.

Example A:
Located in Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic market.

Example B:
We are happy to announce that we are now offering this same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.

Paragraph Three: Convincing the Reader

If you have done your work well to this point, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service.

If the reader has read your letter to this point then he/she is interested in your product. Paragraph three convinces him/her to buy it. It is here that you show what buying your product would mean to the reader.

Example B:
The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, children's wear, ladies and men's outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.

Other Examples:
The machine that we sell is called the Safehouse. It turns the lights on at your house at night when you're coming home. And you can reverse the process when you leave, turning off the lights when you have locked the door, gone down the steps, and left the yard. Amazingly, the Safehouse weighs only 150 grams and fits easily in your pocket or purse.

Paragraph Four: Directing Favorable Action

You have now reached the point where if your letter was successful, you must move the reader to act. The fourth paragraph must tell the reader what to do to get the product. Tell the reader exactly what you what him/her to do and make it easy to do. The desired action is go to your web site to get more information and, hopefully contact you for specifics or to place an order. Even the most highly motivated and excited customer will not act if the action you are requesting is too difficult

Example A:
Our company is expanding its market to include the United States and we would like very much to do business with your company. Enclosed is our price list (brochure) describing our wide range of products. I would welcome the opportunity to introduce you to our line socks and hosiery. For more information or to place an order, please visit our web site at www.nicesocks.com..

Example B:
If you would like to take advantage of the services that Floppy Textile Buying Agency has to offer your company, please log on to our web site at www.floppytextile.com or contact us by fax at (56/324) 785 48 96. Thank you. We look forward to hearing from you.

Other Examples:
To order, please go to our web site at www.swimsuit.com, or fill out the enclosed order form and send it by fax or post to our office in Washington. Before you know it, you will be wearing this beautiful men's business swim suit - and feeling like royalty.

A Typical Well Written Letter for An Agent

Star Textile Exports, established in 1987, is one of the fastest growing agents in Turkey. We currently represent a number of major European importers, such as Blue Cloud Mail Order of France and others.

We are happy to announce that we are now offering this same service to American import companies like yours. From our office in Istanbul, the heart of low cost and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like.

The wide range of Turkish export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, children's wear, ladies and men's outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.

If you would like to take advantage of the services that Star Textile Buying Agency has to offer your company, please go to our web site at www.startextile.com, or contact us by fax at (90/212) 123 45 67.

Thank you. We look forward to hearing from you.

A Very Simple Sales Letter

Dear Sirs,

We are a Polish company that specializes in making men's shirts and would like to tell you about our line of products.

Our products are special because they are made of good quality cloth . In the 15 years that we have been selling our products we have made a good name for ourselves in countries around the world.

Enclosed is a price list and brochure. If you would like to place an order or receive more information, please log onto our web site at www.polishshirts.com, or contact us by telephone.

Sincerely yours

A Simple Proposal Letter

Dear Mr Customer:

Thank you for your interest in our company. Enclosed is the proposal that you requested.

The Model XR 17 is designed to help those companies who want to sell the latest model on the market, at the best possible price. This low-cost machine is made in Germany - the land of good quality machines.

This model sells well because:

the price is competitive
the technology is state-of-the-art
there is a great demand for such a machine.

We hope that you will soon join the growing list of companies that are selling our model XR 17. If you would like more information, please visit our web site at www.modelxr17.com or contact us directly.

Sincerely yours,

转自虎哥童的BLOG